As a UX design & research leader with 11 years of experience in industry and academia, I have one big question: "How do we design products and services to make people's lives better, easier, and hopefully prettier?"
I tackle this question with my deep interdisciplinary expertise in human factors and ergonomics, cognitive psychology, computer science, and a strong skillset in product design and management.
I partner with clients to strategise, design, build, launch, and optimise digital products and services that transform brands' customer experience, helping clients to foster a user-centric culture and to adopt a data-driven approach to design.
In my current role as the UX Research & Design Manager at Accenture, I nurture and drive successful collaborations and partnerships within and between organisations. I co-founded a Global UX Centre of Excellence within a client's organisation to make UX delivery and Ops more effective, efficient, and economical.
A passionate leader and mentor, I build and manage cross-functional teams on client projects. I established a UX Mentoring Programme in Accenture, which has supported 30+ junior designers growing into senior roles.
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I'm a strong generalist in UX strategy & management, UX design, user research, UI & interaction design, as well as visual & motion design.
Coming from an academic background, I enjoy making theoretical discoveries and translating them into practical design principles.
My PhD research focused on how timing as a factor can affect users' agency perception ("sense of control") when they interact with AI systems. The resulting insights can inform mixed-initiative system design (e.g. conversational AI, end-user automation) and facilitate back-and-forth interaction with inference components.
In my Master's and Bachelor's degree research, I studied the effects of human-computer interaction on users' attitudes and prosocial behaviours (e.g. energy conservation, cross-cultural adaptation).
With a background in Industrial Engineering specialised in human factors and ergonomics, I also have fieldwork experiences in complex systems optimisation, including safety engineering, quality control, and operations research.
I would be keen to discuss work opportunities in the UX Design Management / Research Management space :)
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