Dr Christine Guo Yu
UX Design & Research Programme Manager, Accenture
PhD in Human-Computer Interaction, University of Cambridge

I am passionate about promoting human wellbeing through research and design: elevating brands and experiences with science, empathy, and creativity.

My recent projects

Skillset acronyms

UXStrat = User experience strategy
UXM = User experience management
UXR = User experience research
UXD = User experience design
UID = User interface design
V/MD = Visual & motion design

Winning back churned users with personalised support and messaging

April 2023 — Now
Unlocking double-digit million $ incremental revenue potential by defining GTM strategy for client's FY24 global churn prevention and reactivation programme.
Managed cross-functional teams of 3 researchers, 2 UX designers, and 1 marketing specialist, managed complex global / regional stakeholder relationships, developed and launched Global GTM Playbook, proposed hypotheses and developed FY24 experimentation roadmap for 4 channels.
Skillset used:
UXStrat
UXM
UXR
UXD
Watch this space

Setting up a global UX Centre of Excellence (CoE)

Sep 2022 — Jun 2023
Entrusted by the client to bring the CoE to life based on my strong track record of delivery excellence and cross-team leadership.
Drove >10% efficiency gain in UX design & delivery by co-developing CoE intake process, metrics, toolkit, and best practices playbook to be Effective, Efficient, and Economical.
Skillset used:
UXStrat
UXM
UXD
UXR
UID
View project >

Tripling E2E funnel conversion rate (CVR) for a Partner's ads integration

Jan 2022 — Aug 2022
Led the delivery of a series of UX projects that tripled sign-up funnel CVR and achieved 310% in-quarter acquisition revenue against target by completely revamping product sign-up funnel UX and UI design, successfully unlocked marketing activation phase.
Skillset used:
View project >
UXStrat
UXM
UXD
UXR
UID

Persona research for an open source eComm platform

Jan 2021 — Mar 2021
Led a multi-country user research to understand merchants' needs, wants, and pain points when using ads integrations, underpinned the GMT strategy and product roadmap.
Skillset used:
UXM
UXR
UID
View project >

E2E UX redesign of insurance products

May 2018 — May 2019
Led a complete UX and UI revamp of client's home insurance sign-up flow that achieved +150% CVR uplift since go-live, developed Digital Style Guide that was applied to all of client's digital products.
Skillset used:
UXStrat
UXD
UXR
UID
View project >

Conversational AI design framework for agent / bot messaging services

May 2019 — Dec 2019
Created a Conversational AI Design Framework and core assets, packaged as a service. Applied the framework to client's top customers and improved chatbot UX & performance with 8-10% increase in containment rate.
Skillset used:
UXM
UXD
UXR
V/MD
View project >

Shaping product strategy and scaling globally @ Kidovation

Nov 2018 — Jan 2023
Built a 20-person product and design team from the ground up, led our branding and product strategy and design, co-defined GTM strategy with Marketing, scaled our offerings globally.
Skillset used:
UXStrat
UXM
UXD
UXR
UID
View project >

Redesigning a client department's branding

May 2021 — Jul 2021
Entrusted by client's Global Vice President to help define brand identity, created new logo and branding assets that were approved by VP and are used in all comms and assets.
Skillset used:
UXM
V/MD
View project >

Founding and leading Accenture's first UX Mentoring Programme

Dec 2019 — 2023 (now)
Supported 30+ junior designers to develop and prove client-ready skills through a variety of service offerings and to grow into senior specialist roles
Skillset used:
UXStrat
UXM
UID
View project >

What people say about me and my work

Including clients, stakeholders, and colleagues
"

+1000 - @Christine Guo Yu and team delivered amazing presentation and impressed [Partner] by deep understanding of the product & high-quality recommendations!"

female profile
Client's Product Marketing Manager
"

Thank you for the exceptional work (& work ethic) Christine & team - Really appreciated!
Look forward to our next adventures with [Partner].

male profile
Client's Technical Solution Manager
"

Christine - Thanks so much for the amazing session today. I loved how you led it - so much preparation went into it from the whole team, and you showed a lot of empathy, which helped to gather a lot of information from them.
[Partner] CEO joined our "homesite" this week and "empathy" is what he stressed the most in terms of working with partners -- so you nailed it!”

male profile
Client's Strategic Partner Manager
"

Nomination for 2021 UKI Greater Than Award “Trailblazer”
Christine is incredible at adapting to change and helps drive a lot of the vision and thought leadership around change. Christine has contributed cutting edge thought leadership that is so valuable to our team in helping us to continually innovate and deliver 360 value.”

male profile
Accenture, Head of XR Studio
"

Christine, thank you for leading our analyst mentoring programme. The structure you have put around this and the strategy going forwards will be crucial to ensuring we help upskill future UX talent and grow the Interactive analyst pipeline.”

male profile
Accenture, Head of Product Experience
"

Christine is the driving force of Kidovation. Her passion, drive and enthusiasm are infectious and have driven us to even greater and greater achievements this year.
She has recruited and trained up the whole team herself and has formed a closely bonded team of highly talented UX Designers. Through the team she has nurtured she has created opportunities for the designers to develop their skills in ways and projects that they may not have on their regular projects giving them a sense of personal & professional development and job satisfaction. And the work that comes out of this training ground is of exceptionally high standard that any client would gladly pay for.
She is a great collaborator, working seamlessly across the teams and a great thought leader in the articles she writes.”

female profile
Kidovation Founder & CEO, Deloitte Partner
"

@Christine: As you have been such a vital part to the success of the project [the Partner] would like you to attend to see the results of your fantastic input and claim the merits"

male profile
Client's Strategic Partner Manager
"

In her role as CPO, Christine has recruited an incredible team of UX designers and strategists and has made it a priority to create opportunities for new team members to develop their skillset across Kidovation campaigns and projects that they otherwise would not have had the opportunity to do so.
Christine’s training and mentoring amongst not just her team, but also the wider Kidovation team such as Marketing.. I can say without a doubt that Kidovation would not be the success it is today without Christine’s leadership

female profile
Kidovation COO
Accenture Manager
"

Christine is always very helpful, friendly, and approachable, and has naturally become a very valuable mentor for me and all the other Analysts in the Product team.
A true people nurturer
, Christine has provided myself and other Analysts on the team the opportunities to upskill ourselves in specific areas by giving us the opportunities to lead and support various Kidovation initiatives and providing ample support and guidance along the way to help us thrive.”

female profile
Kidovation Product Manager
Accenture UX Specialist
"

Christine - this is amazing, seriously amazing stuff - it’s very exciting and I’m sure the team would be excited about that too”
“Looks great and was awesome to work with you! Thanks so much!!”

male profile
Client's Global Vice President
"

@Yu, Christine - you’re such a pro.
Well done – from start to finish you managed and executed brilliantly.
Thank you."

female profile
Accenture Managing Director
"

Christine is a ray of sunshine in any room, but that does not distract from her skillset and outstanding leadership skills […] She enthusiastically runs sessions on design tools for all us inexperienced folk, attends sessions representing an amazing team culture, and opens doors for us, both in Kidovation and beyond.
Christine is clearly talented in what she does - she has inspired me to upskill and learn, and her work and guidance are always exceptional. At the same time, she is humble, approachable and easy to work with.The team always feels appreciated, as Christine celebrates our strengths and achievements.”

female profile
Kidovation Product Designer
Accenture Consultant

Want to get in touch?
Drop me a line!

I would be keen to discuss work opportunities in the UX Design Management / Research Management space :)

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